About Us

Primitive Performance offers a specialist physique transformation service. Combining over 40 years of knowledge and experience within the fitness industry we are confident we have the ability to help you achieve your personal goals. whether it be improving your health & weight managment, to body confidence, sporting performance or even to enter the world of physique competitions we can help you every step of the way.

Body Transformation specialist. With over 40 years combined experience we work with clients wanting to compete in physique contests and those just looking for a physique Transformation. Our programmes include tailor made diet and training plans.

The Primitive Performance Team

No Cookie Cutter Nonsense

At Primitive Performance we believe that a sucessful physique transformation can be incredibly empowering.  We enjoy working with a wide variety of clients, all with their own unique stories and goals. All of our programmes are completely tailor made for you. As athletes we have personally worked along side some of the best coaches in the world, Neil Hill, Chris Aceto and Jordan Peters to name a few. This investment has given us a better understanding of the various types of coaching and enabled us to taylor our own approach. We understand that each client is unique and our experience allows us to adapt to any type of client.



350A Ashley Road



BH14 9DF

Mon - Fri, 5am - 9:30pm

Saturday, 5am - 6:30pm
Sunday, 5am - 6:30pm



Condition of the year

Katie Wins

PCA Britain qualification

Shawn takes the masters title

One step closer

Posing client wins overall